Developed and directed three original game show formats for Estonian YouTubers Andrei Zevakin and Robin Valting—a dating show, an “imposter” deduction game, and a geography guessing game—resulting in a total of seven produced episodes. As director, I was involved from the concept and story editing stage, designing formats, floorplans, and technical setups, and collaborating closely with the art director and lighting technician to create three distinct studio sets tailored to each show.