ÄRNI BLUM x ROOTS

  • Role

    Director & Cinematographer

  • Client: Ärni Blum

Imago video for Estonian designer Ärni Blum’s “Roots” collection, which premiered at Tallinn Fashion Week.

 

The collection explores the concept of returning to one’s origins through intricate root-like patterns that weave throughout each piece. Inspired by Estonia’s untamed wilderness, the visual narrative captures the raw beauty of nature through intimate details and pure, organic forms. The film mirrors the collection’s philosophy, grounding high fashion in the authentic essence of Estonian heritage. Every frame celebrates the delicate balance between modern design and timeless natural elements.



credits >>

Director/ DP: Reino Kuber
Assistant director: Philip Kaat
Fashion designer: Johanna Paiste
Stylist: Sille Randviir
Music: Ten Walls- When Muses Return
Music belongs to Ten Walls (Marijus Adomaitis)
 

stills.